In Music Business I will cover many topics on surviving and prospering as a music artist. I will work with artists at different levels and depths. Membership level at $5 gives basic info on what I as a performing artist am doing, "tidbits" on new music business paradigms and a heads up on what I am presenting at deeper levels that you might be interested in.
I will cover these general strategies along with in depth discussions on the details listed below.
Strategies to Promote Your Music
Understand Your Audience.
Release Throughout the Year.
Maintain a Consistent Content Release Strategy.
Collaborate with Other Artists.
Engage with Everyone Who Enjoys Your Music.
Engage with Other Artists' Fans.
Play or Go Live.
Connect with fans through live shows.
Work on digital marketing.
Build a social media presence.
Create an electronic press kit EPK
Create a website.
Host your music on streaming platforms.
Reach out to playlist curators. .
Use email marketing.
Pitch your music to blogs, playlist curators, and press outlets.
Network with other artists and influencers.
Invest in PR and airplay.
Areas of Detail - How to and Where To Get More
Recording – CDs, Eps, Singles, how often, where, quality
Manufacturing – yes or no, digital or physical, Disc Makers
Radio Promotion – terrestrial, internet, satellite, professional promoters vs DIY. Digital (finger printing), PlayMPE,
Publicity Promotion – Print, Web Mags, Web Blogs, Social Media, professional promoters vs DIY, online ads
EPK – Dropbox, Bandzoogle, Smart Epk makers
One-Sheets
Social Media Presence – Facebook, Instagram, Tik Tok, Linkedin
YouTube  - videos, subscribers
Google Ads  - YouTube views, Awareness campaigns (website), Merch
Facebook Ads – awareness, streaming, performance, and more
Social Media Post schedulers and tracking – Buffer, Hootsuite
Email marketing – lists development, opt-in html (Constant Contact, Mailchimp etc)
Spotify streaming marketing – Facebook ads, Hypeddit
Apple Music streaming marketing
Digital Download and Distribution Service – CD Baby, Distro Kid
Barcodes – ISRCs
Royalties – Publishing (ASCAP, BMI), Streaming, Sound Exchange, etc
Playlisting – organic, commercial
Graphic design tool – Canva, Adobe
Booking – venue databases, conferences, IndieBible
Consulting & ​Contacts
Comments